The benefits of licensing can be viewed from two angles: the licensor and the licensee. As a reminder, granting a license for your trademark means giving permission to another company to use the logo, name or other intellectual property (IP) of your trademark on its products. And you don`t have to be a big brand to achieve that. If your brand has value, even locally or in a targeted niche, you can license that brand. Leigh Ann Schwarzkopf, Manager, Trademark Licensing (763) 764-4161 In the Licensing Journal, George A. Frank explained: “The patents that some companies had received for reasons not directly related to technology development or transfer turned out to be a huge untapped resource. Ip licenses have become a huge source of revenue today and, in fact, not an important criterion by which a company`s success is measured” (2004). IBM, for example, earns more than $1 billion a year through its intellectual property licensing program. Pamela Dixon, Vice President, Licensing and Marketing (781) 749-6613 Kiera is a writer and consultant for software and e-commerce companies. She writes for Wave, Databox and Trello, among others. Recently located in Boston, MA, Kiera loves cinnamon coffee and a good baseball game.

A license gives the legal authority to participate in certain actions. Some licenses are required to protect the public. For example, a doctor is allowed to ensure professional competence, and the owner of a bar and restaurant has the right to demonstrate moral fitness. Some licences are used to increase government revenues (e.B driver`s licence) or to grant permission to another party to use land (e.g. B land servitude). In business, a license is the granting of an authorization to use a limited ownership right, while the licensor may continue to retain ownership of it. For example, under a licensing agreement, a U.S. apparel manufacturer can allow a foreign manufacturer to use its designs and specifications to make clothing. “This year`s report may look different; but it`s probably the most important so far,” says Amanda Cioletti, Director of Content, License Global. “While the year has been marked by forced retail store closures and brand consolidations, the latest report highlights not only the trends emerging from the chaos of 2020, but also the businesses that have managed to weather such storms.” Monopoly is a very successful board game. But the scenario of using board games is limited – they are usually social games and require an hour or two of free time.

This is no different from many brands that have built strong follow-up and enviable brand value, but may find that their expansion opportunities are limited by their market segment. In business, licensing agreements or agreements are mutually beneficial. Licensor must provide its ownership rights and Licensee must bring expertise in the relevant industry or territory covered by the License. The resulting relationship becomes similar to a joint venture or partnership. License agreements include different types, including copyright licenses, patent licenses, product licenses, trademark licenses, and software licenses. Jeff Gredvig, Director, Brand Licensing (919) 804-2725 Allison Ames, Senior Vice President, Retail Management, Licensing, The Beanstalk Group (212) 421-6060 Susan Feeley, Director, North American Licensing (404) 676-2121 SANTA MONICA, Calif., Aug. 20, 2020 (GLOBE NEWSWIRE) — Today, License Global Magazine, a licensing industry pioneer and leading source of information, released its 2020 edition of the Top 150 Global Licensors Report, The Walt Disney Company ranks No. 1, with annual retail sales of $54.7 billion in licensed consumer goods in 2019, unchanged from 2018 sales. The ordered report is based on the world`s top performing brands and is based on last year`s sales of licensed items covering all consumer goods segments. The full report is available on License Global at www.licenseglobal.com/rankings-and-lists/top-150-leading-licensors. The Pokémon Company comes in 8th place with retail sales of $5.1 billion in 2020, an increase of $900 million from the previous year. Pokémon, which celebrates its 25th anniversary this year, attributes retail sales to franchise growth efforts that have expanded to include video games, apps, the popular collectible card game, animations, movies, and games, as it extends beyond its core to games, toys, clothing, and accessories, collaborators of creators, technical equipment, interior decoration, etc.

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